PPC vs SEO: Which Digital Marketing Strategy Is Right for You?
In the world of digital marketing, businesses often find themselves torn between two powerful strategies: PPC (Pay-Per-Click advertising) and SEO (Search Engine Optimization) . Both aim to boost your online visibility, attract qualified traffic, and ultimately increase conversions. However, choosing the right strategy for your business depends on your goals, budget, and growth timeline. At Seven Fusions , we help brands harness the potential of both PPC and SEO for maximum impact. Here’s a detailed breakdown to help you decide which digital marketing approach suits your business best. What Is PPC? PPC is an online advertising model where you pay each time someone clicks on your ad. Platforms like Google Ads, Facebook Ads, and Instagram Ads are popular choices for PPC campaigns. Key Benefits of PPC: Instant Visibility: Your ads appear at the top of search results within hours. Precise Targeting: Reach users based on location, demographics, inter...